Professional
experience
Some student projects
01
Entrepreneurial
project
Un Vent Durable is the turnkey pop-up store that helps small brands and independent designers gain visibility and makes sustainable fashion more accessible.
An entrepreneurial project born during my Master’s II at Supdepub, Un Vent Durable brings together five students passionate about fashion with a shared conviction: fashion can and should be more responsible.
From idea to reality, we built the project from the ground up: business model, business plan, visual identity, editorial line, content strategy (e-book, Spotify playlist, DIY tutorials), and sales materials. We also designed eco-friendly tote bags featuring the brand’s logo.
The project led to the launch of our first pop-up store on June 17, 2022, alongside three Lyon-based sustainable brands: Atelier Amand, XA Maroquinerie, and Diane Lingerie.
My role: Co-founder & Communications Officer
Collaborators: Fannie Desgorces, Florine Gouby, Lauréline Girin & Mehdi Aïssani
02
From Storytelling to Storyliving
How far will eco-responsible brands go to awaken their customers?
How do committed brands move from storytelling to lived experience? That is the question at the heart of this study on storyliving, a communications approach that no longer settles for telling a story, but invites the consumer to live it.
In a world where experience has become the real product, ephemeral yet memorable, we explored the different facets of this method through concrete examples, analyses of sustainable brands, and two expert perspectives.
The study draws on the editorial by Florine de Korwin, freelance communications consultant and digital project manager, as well as an interview with Romain Teissedre, communications manager at Faguo.
My role: Writing and layout
Duration: 1 month · December 2022
Collaborators: Fannie Desgorces & Flore Valette
Context: Master’s II study · Supdepub
03
A quest for meaning,
toward a need for wonder
A podcast created from the Pinterest Presents event.
On March 3, 2021, Pinterest held its annual digital event, “Pinterest Presents.” While attending, I immediately felt that something resonated beyond the trends being presented: a collective aspiration to find meaning, to feel wonder, to reinvent ourselves.
I decided to turn it into a podcast. In the middle of a time of change, this episode explores the need for inspiration and wonder running through our era, using the Pinterest event as a starting point for a broader reflection on what people are really looking for today.
My role: Concept, writing, and production
Duration: 2 weeks · March 2021
Context: “Tous au salon” podcast · Master’s II · Supdepub
04
Creative & Concept Projects
Few projects completed during my Bachelor’s degree, all sharing the same common thread: imagining, designing, and creating cohesive, immersive brand worlds from scratch.
Marine Serre Radiation & Hardcore Couture Pop-Up Store
Complete design of a pop-up store around Marine Serre’s 2019 collections. Materials, placement, architecture, layout, window display, and panel structure: a dystopian, avant-garde world thought through down to the smallest detail.
Nivea x Meera Lee Patel Valentine’s Day Merchandise
Design of a Valentine’s Day merchandise item at the crossroads of the Nivea universe and the artist Meera Lee Patel and her brand L’Amour de Soie. A co-branding exercise blending skincare, art, and emotion.
Etat Libre d’Orange Sub-Brand Lingerie Collection
Development of a women’s lingerie collection for a sub-brand of Etat Libre d’Orange, a perfume house with an avant-garde positioning. An 8-month project, from brand strategy to collection design. With Clémence Fourneaux, Mathilde Ducat & Luca Delombre
Sensory Merchandising
Analysis and Consumer Impact
An in-depth analysis of sensory merchandising and its influence on purchasing behavior. A project exploring how a retail space’s environment affects consumers’ emotions and decisions.
Fictional Perfume
L’Ombre des Jours
Creation of a perfume from scratch: name, world, positioning, olfactory narrative. A creative consulting exercise blending imagination, storytelling, and knowledge of perfumery codes.
With Clémence FourneauxAvec Clémence Fourneaux
Writing an Editorial
“Wandering Soul”
Writing an editorial text around the theme “Wandering Soul.” An exercise in narrative voice that turns an abstract concept into evocative storytelling, rooted in the codes of fashion and luxury marketing.
05
She Is Talking - Women’s Empowerment Media
Creation from scratch of a media outlet dedicated to women’s freedom of speech: self-confidence, professional assertiveness, sisterhood, and breaking taboos, distributed as a podcast on Spotify, Apple Podcasts, and Google Podcasts.
Brand platform, graphic identity, WordPress website, social media: every aspect of the project was designed and managed in-house.
My role: Co-founder · Graphic Designer · Web Designer · Community Manager
Context: Capstone project · Second-year Master’s program · Supdepub
Collaborators: Anaïs Tevane & Coralie Huet
